Missing Link Business Sales was created to bridge the gap between DIY selling and traditional full brokerage — for business owners and buyers who want expert support without commission-based pressure when buying or selling a business in Australia..
We work with small business owners across Australia at all stages of the business lifecycle: growing, buying, restructuring, and preparing a business for sale. Many of the businesses we deal with are underperforming, owner-dependent, or misunderstood on paper — and require more than a standard listing to achieve a fair outcome.
Through extensive direct engagement with buyers, we identified a consistent pattern: many businesses fail to sell not because they lack value, but because something critical is missing in how they are presented, structured, or understood. This insight led to the development of the Missing Link™ System — a structured approach designed to identify and correct the gaps that prevent businesses from achieving a successful sale.
Our approach combines full appraisal, strategic assessment, and honest positioning, guided by the Missing Link™ System. Every business we work with is properly reviewed, clearly explained, and presented in a way that gives buyers confidence and sellers clarity.
Missing Link is led by Christina Jones, who brings extensive experience working directly with small business owners, particularly in the lower-to-mid market where decisions are complex and resources are limited. Christina is supported by strategic partner Emanuel Perdis, whose background spans start-ups, established businesses, and large corporate environments.
Together, we are deeply committed to helping small businesses succeed — whether that means improving performance, making informed buying decisions, or preparing for and achieving a realistic, well-structured business sale.
Through working closely with buyers and sellers, we’ve seen firsthand where deals break down and why many small businesses struggle to sell. In most cases, the issue isn’t the business itself — it’s how it is understood, positioned, or presented to the market.
This understanding sits at the core of how we work and continues to shape the Missing Link™ System.
Our model is built on trust, transparency, and long-term thinking. We believe that buying or selling a business should be a considered, well-supported process — not a rushed or pressured transaction.
We want both buyers and sellers to walk away feeling confident in their decision — and to think of us first when the next stage of their business journey begins.
Behind Missing Link Business Sales is a small, focused team with a shared commitment to supporting business owners through complex decisions.
Christina Jones leads the business, bringing hands-on experience working closely with small business owners across a range of industries. Her approach is grounded in practical insight, clear communication, and a strong understanding of how buyers think.
She is supported by strategic partner Emanuel Perdis, whose background spans start-ups, established businesses, and large corporate environments, offering a broader commercial perspective.
Together, we bring a balanced and considered approach to every business we work with.
We provide realistic advice and guidance — no overpromises or guaranteed timelines. Every recommendation is based on your business’s true potential and market realities. Buyers benefit because they can trust the information presented and make confident decisions.
Our proprietary process looks beyond financials to identify value, risks, and opportunities, creating a roadmap to maximise your sale outcome. Buyers gain clarity on opportunities and risks, helping them see the full potential of the business. Every recommendation aligns with The Sale Link™ to help you exit strategically and confidently.
Whether it’s an asset sale, a strategically presented sale, or improvement before listing, we tailor the process to suit your situation and goals. Buyers are presented with businesses in the right condition and context, making their decision easier.
With Emanuel Perdis’ wealth of experience — from start-ups to large corporate enterprises — and our team’s strategic support, your business is positioned and presented to attract the right buyers. Buyers can rely on expert insight to understand the business thoroughly and confidently
Our pricing model is clear and predictable, covering marketing, 1:1 support, and buyer management — so you know exactly what you’re paying for. Buyers benefit because the process is professional and transparent, not rushed or pressured by commission-based motives.
We limit our clients to a maximum of 15 at any one time, provide secure real-time updates, and support you throughout inspections, negotiations, and settlement — giving you control with confidence. Buyers gain confidence knowing their information is secure and they’re only dealing with serious, qualified sellers.
Divestment is about making clear, intentional decisions on how to exit – what to improve, what to let go of, and how the business should be positioned before going to market.
