Emanuel Perdis is a highly experienced entrepreneur, strategic advisor, and counsellor with decades of experience across start-ups, owner-operated businesses, and large corporate environments.
He is best known as the co-founder and former Managing Director of Napoleon Perdis Cosmetics, where he played a central role in building the brand from its early stages into a nationally and internationally recognised business. During his time with the company, Emanuel was deeply involved in growth strategy, operations, leadership, brand development, and navigating the complexities that come with scaling a business.
Since stepping away from day-to-day executive leadership, Emanuel has focused his work on strategic advisory, business education, leadership development, and counselling. He works closely with business owners, executives, and founders to help them think more clearly, make better decisions, and navigate periods of change, pressure, and uncertainty.
Emanuel brings a rare combination of commercial insight and human understanding. As a trained counsellor, he is particularly skilled at supporting people through the emotional realities of business — including stress, burnout, identity shifts, and the emotional roller coaster that often accompanies buying, selling, or restructuring a business. This perspective is an invaluable asset during transactions where emotions, expectations, and personal circumstances can heavily influence decision-making.
Within Missing Link Business Sales, Emanuel provides strategic input and oversight where deeper analysis, turnaround thinking, buyer education, or long-term positioning is required. His involvement helps ensure businesses are assessed not only on historical financial performance, but on what is possible with the right operator, mindset, and structure in place.
Christina Jones and Emanuel have known, worked with, and been mentored by one another for over 15 years. This long-standing relationship is built on shared values, mutual respect, and a common belief that business decisions should be made with clarity, honesty, and care for the people involved — not just the transaction itself.
Together, they bring both commercial rigour and human insight to Missing Link Business Sales — offering support that goes well beyond traditional brokerage.
